Visual Identity for Intergal Bud

Logotype

Design System

Adaptation

Naming

Strategy

Identity

Brandbook

About Project

We have been working with Intergal Bud since 2017. In this project, our goal was to rethink the brand’s external visual communication, primarily for social media, and create a system that feels more consistent, scalable, and contemporary.

At the same time, the system had to work not only locally, but also internationally. With the development of Intergal Bud and its projects beyond Ukraine, including Budapest, we designed the identity to operate across parallel languages and different market contexts while remaining visually unified.

We revisited the company’s canonical sign and proposed our own vision for its future logo. Although this version was not selected as the final one, we believe it creates a stronger and more coherent foundation for the identity system, which is why it is used throughout this case.

Alongside this, we developed the approved identity system, including colour principles, typography, compositional rules, photographic direction, and a set of visual elements that together shaped a flexible design language.
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One of the core ideas was to evolve the signature red, a colour deeply rooted in the brand’s history, by introducing a gradient. In this system, the gradient acts as an indicator of process, movement, and continuous development. For a company that is constantly building, expanding, and moving forward, this felt especially relevant.
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The renewed Intergal Bud style became more human, more comfortable, and more expansive in tone. It is a system designed to bring clarity, flexibility, and a stronger sense of continuity to the brand’s communication. We are grateful to Intergal Bud for the trust, for this long term collaboration, and for continuing to build future in Ukraine.

The MORE identity is built on a key idea — scalability and adaptability. This led to the creation of a dynamic symbol that changes according to the needs of each layout.We started with the idea and launched the brand into the world.

Together with our client, Terra-Bud, we researched the market and competitors, held strategic sessions, developed the name and strategy, and brought everything together in a brand book and website. Over time, this project has become one of our favorites.