Створюємо ідейні брендиз продуктовим підходом
Identity
Rebranding
Styleguide
Naming
Identity
Brandbook
About Project
Kaskad Residence is a project that brings together the varied-height architecture of its buildings into a single visual concept. The logo and brand identity are built around the idea of a cascade — a smooth transition between levels that reflects the complex's architectural distinctiveness: buildings of different heights forming a kind of "steps."
Before the project began, Kaskad already had a visual style, but beyond the visuals, our team worked with Intergal-Bud on repositioning the brand. As a result, the new identity is more modern and dynamic, geared toward a younger audience that values clean design and a lively tone of voice.
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